Things to consider:
• Your history
• Purpose/ Vision / Business Objectives / Goals
• Slogan or strapline
• Geographic markets
You can upload any relevant documents about your organisation here, for example business plan, strategic plan, info leaflet
What are the key reasons customers choose/should choose you over the competition?
In other words, when someone views your logo /website what do you want their first impression to be? Please list 3 or more adjectives.
If you do not have a pre-existing brand, please indicate if you have a strong preference or dislikes.
If you can, please include details on age, gender, occupation and online behavior. Prioritise your audience.
Don't worry if you're not sure about this - that's what I'm here for.
Your Current Site
Look closely at your existing site to determine what you have, what you want to keep and what needs to be changed in the new site.
These details will help me understand how your site is underperforming (both in terms of business goals and the user experience).
Instead of picturing how it will look, picture how you want your audience to feel when they arrive at your new site. Inspired, hopeful, inquisitive? How do you want your organisation to come across to them: trustworthy, established, light-hearted, reserved?
Examples are:
• Create awareness about organisation
• Generate online sales for product or event
• Raise donations
• Build an online community
• Build a repository for resources and materials
• Position organisation as expert in the field
Examples are:
• Buy something
• Fill out a quote form
• Send an online enquiry
• Register and log in
• Join social networks
• Search for information
• Order products online
• Subscribe to newsletters
• Take products tours
• Sign up for product trials
For example, clean, balanced, modern.
Please list and say what do you like/dislike about their websites?
Please list website addresses and say why you like them.
Please list website addresses and say why you dislike them.
Please outline the website navigation structure, showing main menu items and sub menu items eg:
About us
Our team
Services
Products
News
Contact us
If so please upload, email or share in a dropbox folder.
Which of these words or phrases is most important? Please list in priority order.